About Ethical PR and Crisis Management

Ethical PR and Crisis Management is an international consulting firm established by professionals across media, politics, security and civic society, providing bespoke public relations for ethical projects and vital crisis management for individuals and companies in need.

If you are an individual or a company facing difficulties, we are here to offer dedicated crisis management and public relations support, ensuring your voice is heard and your reputation protected. We at Ethical are your advocates, committed to your success.

Our founding principles & core values

Ethical PR and Crisis Management was born from years of seeing individuals and organisations struggling in the face of greater powers. We are passionate about fighting for the little guy and supporting projects that might otherwise be swamped by corporate power. Our work is rooted in the belief of doing the right thing, always upholding integrity, and ensuring fairness in every endeavour. These values are the bedrock of our approach to public relations and crisis management, guiding us to deliver impactful and principled solutions.

Our distinctive approach

What sets Ethical PR and Crisis Management apart is our commitment to exclusivity and dedicated focus. Unlike larger corporate firms, we intentionally maintain a very limited client roster. This allows us to devote exclusive time, unparalleled attention, and extensive resources to each case. Our clients benefit from a personalised, hands-on experience, ensuring that their specific needs are met with precision and strategic insight.

Our team

Working across the Americas, Europe & Australasia, our international, experienced team has collectively gathered decades of experience across a landscape of security, media, politics & civic society. Spread across 3 continents, we have a highly-skilled portfolio of professionals ready to engage at a moment's notice. 

"Ethical PR and Crisis Management provided invaluable support during a critical time for our small business. Ethical's dedication and strategic guidance were exceptional, helping us navigate an existential situation. Simply put, I don't think we would be here now if it wasn't for you."

Small Business Owner, USA